When you walk into a well-branded business, one of the first things you probably notice are the colors on the walls, perhaps in the form of a logo that’s front-and-center, a warm and welcoming reception area, or a strategically placed accent wall. While the latter may seem like a simple design choice, it’s actually capable of doing quite a lot of heavy lifting when it comes to reinforcing the brand and creating a memorable impression. Here’s more about why accent walls matter and how to use them to elevate a commercial space.